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Writing6 min readUpdated 1 October 2026

Adviser or advisor? 30 spellings students get wrong

Short answer

Adviser or advisor spelling

Both 'adviser' and 'advisor' are correct. 'Adviser' is the older form and dominates in UK journalism and general British usage; 'advisor' is more common in US usage and in formal job titles everywhere, including in the UK. Pick one and use it consistently throughout a document — markers penalise inconsistency far more reliably than they penalise a defensible choice.

The pairs where one is simply wrong

These have a rule. Learn the rule once and the pair stops being a decision.

  • Affect / effect — affect is usually the verb (it affects the result), effect usually the noun (the effect was small). 'Effect' as a verb means to bring about: to effect change.
  • Principle / principal — a principle is a rule or belief; principal means main, or the head of an institution. The principal principle is that principals are people.
  • Complement / compliment — complement completes something; compliment is praise.
  • Discreet / discrete — discreet means tactful; discrete means separate and distinct. Statistics uses discrete.
  • Elicit / illicit — elicit is to draw out; illicit means unlawful.
  • Cite / site / sight — cite a source, visit a site, lose your sight.
  • Its / it's — it's is only ever 'it is' or 'it has'. The possessive has no apostrophe.
  • Their / there / they're — possessive, place, and 'they are'.
  • Whose / who's — who's is 'who is' or 'who has'.
  • Lose / loose — lose a mark, loose a knot.
  • Than / then — comparison, and time.
  • Led / lead — the past tense of 'lead' is 'led'. 'Lead' as a past tense is the metal.

The pairs that depend on where you are

Both spellings are correct; which one is correct for you depends on your country and, sometimes, your part of speech.

  • Practice / practise — in UK, Australian and NZ English, 'practice' is the noun and 'practise' the verb: you practise in a practice. In US and Canadian English, 'practice' does both.
  • Licence / license — same rule. UK noun 'licence', verb 'license'. US uses 'license' for both.
  • Adviser / advisor — both correct everywhere. 'Adviser' is more traditional in UK usage; 'advisor' is standard in US usage and in formal titles.
  • Enquiry / inquiry — UK usage often reserves 'inquiry' for formal investigations and 'enquiry' for general questions. US usage prefers 'inquiry' throughout.
  • Judgement / judgment — UK general usage takes the 'e'; UK legal writing drops it. US drops it always.
  • Programme / program — UK uses 'programme' except for computer programs. US and Australian usage prefer 'program' throughout.
  • Ageing / aging — UK keeps the 'e'; US drops it. Both are common in Australian usage.

The -ise / -ize question

Contrary to what most students believe, '-ize' is not American. It is the preferred form of Oxford University Press and appears throughout British academic publishing. '-ise' is the more common British convention generally and is required by most UK universities.

Australian and New Zealand English use '-ise'. Canadian English is split and leans '-ize'.

What matters more than the choice: never mix them. 'Organise' and 'analyze' in the same paragraph reads as carelessness in any variety of English.

Words that are not the word you want

  • Comprise — the whole comprises the parts. 'Is comprised of' is disputed; 'consists of' or 'comprises' avoids the argument.
  • Infer / imply — a writer implies; a reader infers.
  • Less / fewer — fewer for things you can count, less for quantities you cannot. Fewer participants, less variance.
  • Amount / number — number of participants, amount of data.
  • Data — plural in strict academic usage ('the data show'), increasingly singular in general usage. Follow your discipline; sciences usually keep it plural.
  • Between / among — between two, among more than two.
  • e.g. / i.e. — e.g. is 'for example', i.e. is 'that is'. They are not interchangeable and markers notice.
  • Etc. — avoid it in academic writing. It usually means the list was not thought through.
  • Utilise — almost always just means 'use'. Longer is not more academic.
  • Impact as a verb — widely disliked in academic writing. 'Affects' is safer.
  • Alternate / alternative — alternate means every other one; alternative means a different option.

Set your checker to the right country

The most common locale error we see is a UK student writing 'analyze' because their word processor defaults to US English, or an Australian student submitting 'color' in a nursing assignment.

Set your document language explicitly. Our writing checker has a UK / US / AU switch for exactly this, and it flags the mismatches automatically — it runs in your browser, so nothing is uploaded.

Frequently asked questions

Is it adviser or advisor?
Both are correct. 'Adviser' is the older form and more traditional in British usage; 'advisor' is standard in American usage and in formal job titles worldwide. Choose one and stay consistent through the document.
Practice or practise?
In UK, Australian and New Zealand English, 'practice' is the noun and 'practise' is the verb — you practise in a practice. In US and Canadian English, 'practice' serves as both. The same rule governs licence and license.
Is -ize American?
No. '-ize' is the house style of Oxford University Press and appears widely in British academic publishing. '-ise' is the more common general British convention and is what most UK universities expect. Never mix the two in one document.
Should I write 'the data is' or 'the data are'?
In strict academic usage, data is plural: the data show. Sciences generally keep the plural; humanities and general usage increasingly accept the singular. Follow your discipline's convention and be consistent.

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